Art Direction
Arbonne Campaigns
At Arbonne, I had the opportunity to lead campaigns from concept to execution—presenting ideas to stakeholders, sourcing props, and collaborating with a talented team. This experience allowed me to bridge the gap between design and art direction, gaining hands-on skills in setting up compositions and bringing creative visions to life.
1/3
Best In Clean
The "Best in Clean" campaign encouraged customers to replace their current products with Arbonne’s clean, vegan skincare and nutrition offerings. Collaborating with the NuVisions team, we designed bright, geometric scenes to showcase some of Arbonne's best-selling products.
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Arlette Madenlian Creative Director
Kristen Arimond Art Director
Jenny Dale Designer / Art Director
Jenny Kim Copywriter
Shao Chang Photographer
Gabrielle Kalus Photographer
Behind The Scenes
Laying out the skincare and nutrition products to compliment and balance the props.
Behind The Scenes
Composing the product setup and selecting the final images.
1/3
Speak Volumes
Our team crafted a campaign celebrating individuality, diversity, and empowerment, featuring Arbonne's Consultants as models. I styled the product photography and directed the model in the hero image.
The campaign launched live on stage to 15,000 attendees at Arbonne's annual GTC convention in Las Vegas, Nevada.
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Arlette Madenlian Creative Director
Kristen Arimond Art Director
Jenny Dale Designer / Art Director
Jenny Kim Copywriter
Shao Chang Photographer
3/3
Better Together
Arbonne launched a campaign promoting holistic well-being by offering a free Digestion Plus with select skincare sets. Collaborating with the Art Director, I sourced props, built scene setups, and curated photography to highlight the connection between inner and outer health.
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Arlette Madenlian Creative Director
Kristen Arimond Art Director
Jenny Dale Designer / Art Director
Shao Chang Photographer
Behind The Scenes
We created a realistic pool scene using reflections, water, and repurposed floor tiles to enhance depth and authenticity.
Behind The Scenes
We used real oranges and leaves to highlight the Vitamin C ingredient in the skincare formula, pairing the products with Digestion Plus to emphasize the connection between inner and outer health.
