30 Days to
Healthy Living
Landing Page Redesign
30 Days to Healthy Living is Arbonne’s best-selling nutrition program, offering customizable supplements, recipes, and guided support. I originally designed the program’s landing page, but after launch, I felt it still had issues—long scrolling, clunky UX, and a lack of cohesive design. In my free time, I took on a redesign to refine the experience, improving navigation, enhancing visual branding, and creating a clearer user journey.
The First Design:
Concept to
Stakeholder Approval
For the initial design of the 30 Days to Healthy Living landing page, I researched competitors in the nutrition and supplement industry to understand their visual hierarchies and differentiate our program options. I sketched ideas, wireframed layouts, and presented design iterations, collaborating with stakeholders to refine the direction.
After the landing page went live, I redesigned it to improve navigation, enhance visual branding, and create a clearer user journey.
Refining The Flow:
Less Clutter,
More Clarity
I simplified the page by consolidating similar elements, removing unnecessary banners, and reducing scroll length for a smoother experience. By carefully selecting colors to guide the experience while emphasizing health, community, and sustainability, I created a more intuitive and visually compelling design.
Optimized
Marketing Materials
Given the similarities between the two programs, I streamlined marketing resources by merging the Quick Start guides—step-by-step resources for getting started—into a single, comprehensive PDF. Additionally, I created a recipe book with adaptations for both approaches, reducing redundancy and improving accessibility.
All images used in this portfolio belong to Arbonne International or have been downloaded from Behance and Freepik.com. They are utilized specifically for this portfolio and not for commercial purposes.