Step Bright Up
RE9 Advanced Brightening Skincare Relaunch
For Arbonne’s global relaunch of the RE9 Advanced Brightening Skincare line, I led the creative direction from concept to execution—developing the shot list, sourcing props, directing setups, and selecting final images to shape a visually compelling campaign. I also created interactive social GIFs, stories, and posts to drive audience engagement while art-directing a product-focused photoshoot that emphasized the brand’s clinical results through carefully crafted imagery.
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Jenny Dale Lead Designer/ Art Director – Product
Arlette Madenlian Creative Director
Kristen Arimond Art Director
Jenny Kim Copywriter
Shao Chang Photographer
Gabrielle Kalus Photographer
Step 1
Build Excitement
We featured two of Arbonne's consultants as campaign models. By doing so, we fosterd a connection within the field, encouraging them to support each other and strive for shared success.
Step 2
Create Beautiful Images
Collaborating with photographers, I created images that, while not directly showcasing the brightening skincare line, were used in social campaigns, posts, and follow-up emails to support the campaign narrative and cross-promote complementary Arbonne products.
Step 3
Boost
Social Engagement
I designed IG Story animations and shareable GIFYs, created social teasers to generate excitement, showcased the new SakuraBright Complex and its skin-brightening benefits, and reinforced brightening claims by highlighting clinical results and positive reviews.
Step 4
Support the
Marketing Message
To drive sales and reinforce the campaign’s key message, I designed complementary web and email marketing assets that emphasized product improvements, highlighting key ingredients, brightening claims, and supporting brand narratives.
